Cookie and Tracking Policy

Understanding how taplyview.com collects and manages your browsing data

Last Updated: January 15, 2025 | Effective Date: January 20, 2025

What This Policy Covers

When you visit taplyview.com, we use various tracking technologies to improve your experience and understand how people use our comparative company analysis platform. This isn't about building some massive profile on you — it's mostly about making sure the site works properly and knowing which features people actually find useful.

We're based in Malaysia at 46-1, Jalan Kasuarina 3, Bandar Botanik, 41200 Klang, Selangor, and we follow local data protection standards alongside international best practices. But honestly, most of what we track is pretty standard stuff that helps us keep the site running smoothly.

Understanding Tracking Technologies

Let's start with cookies — small text files that websites store on your device. Think of them as digital sticky notes that remember things like your preferences or whether you're logged in. Without them, you'd have to re-enter everything every time you visit a page.

But cookies aren't the only way we track information. We also use:

  • Web beacons: Tiny invisible images that tell us when a page has been viewed
  • Local storage: A way to save data directly in your browser for faster loading
  • Session tokens: Temporary identifiers that keep you logged in as you move around the site
  • Analytics scripts: Code that tracks how people interact with different features

Some of this data stays only while you're actively using the site. Other bits stick around longer so we can remember your settings next time you visit.

Types of Tracking We Use

Essential Tracking

These are the non-negotiables. Without them, basic features won't work. They handle things like keeping you logged in, remembering which companies you're comparing, and making sure forms submit correctly. You can't disable these through our system because they're fundamental to the site functioning.

Functional Tracking

These remember your choices — like display preferences, saved searches, or dashboard layouts. They make your experience more personalized without collecting sensitive information. When you return to the site, it remembers how you like things set up.

Performance Analysis

We track which pages get visited most, how long people spend on different sections, and where they click. This helps us figure out what's working and what needs improvement. All of this data is aggregated — we're looking at patterns, not individual behavior.

Marketing and Outreach

These track whether our promotional efforts are reaching the right audience. If you click through from an advertisement or promotional email, we'll know that channel is working. We may also use this to show relevant content recommendations based on which analysis tools you've used.

How Long We Keep This Data

Different tracking technologies have different lifespans:

  • Session cookies expire when you close your browser
  • Functional cookies typically last 12 months
  • Analytics data is anonymized after 26 months
  • Marketing cookies expire after 90 days unless refreshed

Specific Tracking Technologies on taplyview.com

Technology Name Purpose Duration
session_token Maintains your logged-in state across pages Until browser closes
user_preferences Stores dashboard layout and display settings 12 months
analytics_id Tracks site usage patterns and feature adoption 26 months
comparison_history Remembers which companies you've analyzed 6 months
referral_source Identifies how you found our platform 90 days

We review these tracking mechanisms quarterly to make sure we're only collecting what's actually useful. If something isn't serving a clear purpose, we remove it.

Your Control Over Tracking

You have several options for managing how we track your activity. The simplest is right here.

Checking cookie preferences...

Status updates automatically based on your choice

Clicking this removes analytics and marketing tracking while keeping essential functionality intact. Your preference is saved and will be remembered on future visits.

Browser-Level Controls

Beyond our site controls, you can manage tracking at the browser level. Each browser handles this differently:

Chrome & Edge

  1. Open Settings and navigate to Privacy and Security
  2. Select "Cookies and other site data"
  3. Choose your preferred level of blocking
  4. Add specific site exceptions if needed

Firefox

  1. Access Privacy & Security in Settings
  2. Under Enhanced Tracking Protection, select Custom
  3. Choose which types of tracking to block
  4. Configure exceptions for trusted sites

Safari

  1. Open Preferences and go to Privacy
  2. Enable "Prevent cross-site tracking"
  3. Block all cookies if you want maximum privacy
  4. Manage website data to remove stored information

Mobile Browsers

  1. Find Settings or Preferences in your mobile browser
  2. Look for Privacy or Site Settings
  3. Adjust cookie permissions as needed
  4. Clear browsing data to remove existing tracking

Keep in mind that blocking all cookies will limit functionality on many sites, including ours. Some features simply won't work without the ability to store basic information.

Third-Party Tracking Services

We work with a few external services that help us analyze site performance and reach potential users. These companies have their own tracking technologies and privacy policies:

  • Analytics providers: Help us understand traffic patterns and user behavior
  • Infrastructure services: Monitor site performance and uptime
  • Content delivery networks: Speed up page loading by caching content
  • Marketing platforms: Manage promotional campaigns and measure effectiveness

These services are bound by contracts that limit how they can use data collected through our site. But they do have access to certain information as part of providing their services to us.

Changes to Tracking Practices

We update this policy when we add new tracking technologies or change how we use existing ones. Major changes get announced through email to registered users. Minor updates just show up here with a new "Last Updated" date at the top.

We recommend checking back every few months if you're concerned about privacy. Technology changes fast, and our tracking methods evolve with it.

Questions About Our Tracking?

If something in this policy doesn't make sense or you want more details about specific tracking technologies, get in touch.

Email: contact@taplyview.com

Address: 46-1, Jalan Kasuarina 3, Bandar Botanik, 41200 Klang, Selangor, Malaysia

Phone: +60 12 226 7505